Eight Strategies for Effective Meetings

We've all been to "those" meetings --- the ones where it seems like nothing is accomplished or where the same old topics are discussed with no resolution. The most productive, effective and engaging meetings require clear objectives, open communication and strong leaders who understand the essentials of communication:

• Design clear and concise messages.
• Pay attention to nonverbal cues.
• Listen to feedback.
• Overcome barriers to understanding.

The way in which meetings are conducted to some extent determines an organization's culture. Beneficial meetings are productive, timely, useful and relevant, and they are the result of good leadership.

Case Study: UPS

UPS holds daily pre-work communications meetings at the beginning of every shift. This practice has been part of the company's culture at all of its centers worldwide since 1924. These highly structured meetings last only three minutes, and managers are responsible for delivering important information before drivers start the day.

UPS's meetings help reinforce the company's values on a daily basis, as well as provide relevant information, such as updates about weather and road conditions, safety reminders, and customer service tips. Employee anniversaries are also mentioned during these meetings. UPS has found a formula that works to provide timely information to and elicit feedback from a large workforce.

To Meet or Not to Meet, That Is the Question

Many organizations exhaust and overwhelm employees with meetings. Thanks to e-mail, everyone has at their fingertips the power to invite people to meetings. The problem is that nowadays meetings are often called when informal communication would work better and save everyone time.

According to one university professor, the best way to determine whether a meeting is appropriate and necessary is to find out whether the communication is one-way or if feedback and consensus are needed.

Consensus-building works best face-to-face; thus, a meeting is a good idea in these situations. If, however, feedback and consensus are not required, then an informative e-mail can work just as well.

Strategies for Effective Meeting

1. Plan the Meeting Objectives. If you are leading the meeting, you must know why you are calling it. Clearly write down 10 to 30 words about the purpose and objective of the meeting prior to completing your agenda. Preparing this at least an hour or so before sending the meeting invitation is helpful because you can set it aside and revisit it before you actually send the invitation. By reviewing the information, you perform a "gut check" to determine whether everything still seems necessary and relevant.

Along with the invitation, you should craft an agenda that provides a framework for the meeting length necessary to accomplish the objective. If you hold a regular weekly meeting, then a standard meeting format is also useful.

2.Invite the Right Participants. Invite only those team members who really need to attend to contribute, carry out action plans or make decisions. Including superfluous attendees may slow progress, or they may resent being invited to a meeting that they don't really need to attend.

3. Notify Invitees if They Need to Prepare. Meeting leaders and facilitators should ensure that that participants are informed about any advance preparation required of them or anything they need to bring to the meeting, e.g., reports, records, etc.

4. Start and End on Time. Always respect attendees' time commitments, especially those who are coming from previous meetings or who need to move on to the next meeting. End your meeting a few minutes early, if possible.

5. Preserve Order and Focus. Your organization should have established standard meeting practices or ground rules for meetings, as well as expectations to be followed. Always designate someone to be responsible for taking accurate notes and reviewing minutes with the meeting leader before sending them to meeting participants. Creating a standard format for meeting notes will also prove helpful.
Although conflicts and heated discussions sometimes occur, good leaders keep meeting participants focused on the agenda, give everyone a chance to be heard and redirect topics that need further discussion as action items to be resolved during a separate meeting.

6. Assign Tasks and Obtain Participant Agreement. As soon as consensus is reached on a subject, assign an action item to the person(s) who will be responsible and accountable for it, and be sure to set a deadline for the action item. Then, obtain participants' agreement that they understand and accept what is required of them.

Be aware of nonverbal cues given by participants during consensus, assignments and agreements. Probe and clarify directions so that participants understand what is expected of them and commit to the task. Recap during the last few minutes of the meeting and verify that everyone has the same understanding.

7. Follow up and Check Action-Item Status. Leaders should follow up with participants after the meeting minutes are sent in order to help smooth out any misunderstandings that may have occurred during the meeting. Status checks ensure that action items are on track, questions are answered, unanticipated roadblocks are discovered and better decisions can be made.

8. Keep on Track. Good leaders recognize issues or problems early on, and they attempt to correct such situations, e.g., participant conflict, task completion breakdown, lack of collaboration, etc. Failure to stay on course impedes progress, costs money, and affects delivery and quality.

Attendees and team members often perceive poorly run meetings as a waste of time. Meetings do have a place, and conducting a productive meeting requires that you invite the right people to the right place at the right time to collaborate, make decisions, and set the course for action items and project fulfillment.

Thought for the Day

"It gives them a guide to where you're going. It has a point of view and an action step. You're influencing them toward something, not just informing them."

---Bert Decker, Communications Consultant on Meeting Agendas

Sources:

Essential Skills of Communication, Vital Learning (2010)
Define Goals and Distribute an Agenda, B-NET
Kalvar, S.T. (May 2006). 10 Things You Can Do to Organize and Lead Effective Meetings, Tech Republic Project Management Newsletter.
Let's Be Careful Out There (Case Study), B-NET
Make Every Meeting Matter-or Don't Meet At All, B-NET
Mochal, T. (Jan. 2006). Use Time Wisely With Effective Meeting Management, Tech Republic Project Management Newsletter.