Moving Beyond the Babble to a Climate of Open Communication

Leaders are role models, trendsetters, visionaries and voices for change within their organizations. Change is everywhere, and today, there is constant babble about what should be done to improve an organization. But the message is unclear. Employees often don't know why a change is being implemented and how their jobs contribute to the intended result.

Employees want to know the answer to the question, "Why should I care?" They want to know from leaders what the plan is and what the outcome will be.

Most employees rarely learn the reasons for major change initiatives from the top of the organization, and they are not often asked for their input or involvement. Thus, major change becomes disruptive.

The culture becomes cold and unproductive.

Managers should share the organizational vision and explain each employee's role in the company's future. If leaders don't communicate, it shows employees that they don't care about them and that the employees are not a priority. In addition, many leaders are only interested in communicating operational or financial information to employees. Employees become frustrated with leaders who don't listen to them.

At this point, leaders lose their credibility.

Fostering an Engaged Culture With Communication

Curt Coffman, co-author of First, Break All The Rules: What the World's Greatest Managers Do Differently and Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential, said that when an employee first joins a company they are highly engaged. The first year with an organization is often their best.

Too many times, the jubilation doesn't last. Employees can become unengaged (wait-and-see attitudes, which are neither positive nor negative) or actively disengaged (against everything and sharing unhappiness with others every day). Gallup estimates that actively disengaged employees --- the least productive --- cost the American economy up to $350 billion a year in lost productivity.

Engaged employees consistently perform at high levels, and these are the employees organizations need to keep. To retain this winning talent, organizations must have strong managers capable of building relationships and able to construct clear communication. Furthermore, organizations must be clear about what they expect and ensure that managers or supervisors care about their employees.

How They Do It: Communication Lessons From Leaders

Former U.S. Secretary Colin Powell said, "Optimism is a force multiplier." Leaders should communicate to employees that things can change with outstanding results and that the company will be the best in class.

Starbucks CEO Howard Schultz likes coffee, of course, but he's also passionate about creating a workplace that treats people with dignity and respect.

Microsoft's leaders created a forum for sharing internal and external communication plans across the business to build a "one-company" approach that preserves the integrity of individual division plans where they are relevant to separate audiences but also enables employees to identify connection points between plans. Through the use of its communication technologies, Microsoft uses a "storytelling" framework that cuts through babble and clutter. Company leaders practice constructing messages that are respectful, essential, professional and unambiguous.

Cisco doesn't describe itself in technical terms; instead, leaders communicate the company as one that changes the way people live, work, play and learn. Employees want to become part of the bigger picture by contributing to the company. Cisco's leaders craft and deliver the company's vision in messages that are concise and specific and that draw on emotions.

One leader at Google holds office hours where anyone can sign up for time to provide feedback on topics or projects.

The Ritz-Carlton holds daily staff meetings where leaders share stories of employees' outstanding service. This is motivational for employees, and creates a positive attitude throughout the workplace.

Delivering on the Communication Promise

Employees are motivated indirectly through leadership and communication. However, research shows that less than half of employees are typically satisfied with communication from senior leaders.

"Leaders strategically use communication to produce enthusiasm and foster an atmosphere of open exchange and support," said James A. Trinka, Ph.D., chief learning officer at the FBI. "They are adept at energizing people to see pathways that get to goals-despite challenging conditions."

Leaders must learn skills to present themselves as principals who communicate well. The following are characteristics of leaders who communicate and deliver effectively:

• Communicate with transparency to show employees they are valued. When you communicate with open lines of dialogue, employees know they are appreciated.
• Deliver praise and provide feedback.
• Be honest. Talk straight. If something is critical, like quality, then say it.
• Be respectful. Don't talk down to employees. Treat them like adults.
• Listen to employee feedback without being reactive.
• Be open. Even during times of crisis, tell employees what they need to know.
• Be timely. Employees shouldn't be the last to know about a change or major company issue or announcement.

Harvard professor John Kottner, said, "First, help the group establish some sensible direction. ... Second, great leaders are all good at getting relevant partners align with, buying into, and believing in the direction they have set. ... Third, is the ability to create conditions that energize and inspire people to get off their fannies."

Vital Learning's Essential Skills of Communicating™ can help organizations build a successful culture, ensuring that managers understand the two-way communication process. During this program, leaders learn the following:

• Design clear, concise and interesting messages
• Manage nonverbal behaviors to reinforce the message
• Listen actively to employees
• Create a climate of open communication for greater employee motivation and engagement

Leadership in Action: Become an Undercover Boss

The new television show "Undercover Boss" allows the audience to ride along as CEOs pose as frontline employees to find out what things are really like in their own companies. Through the magic of television editing, we see good people working hard for their companies, although sometimes a procedure breaks down here and there. The real story in organizations, however, could prove to be much different.

A new Towers Perrin Global Workforce study, "Closing the Engagement Gap: A Road Map for Driving Superior Business Performance," shows the complex nature of what actually goes on in most organizations.

The study reveals that employees do care about their work, and they want to learn and grow. They also want stability and security, and with the right opportunities and resources, they'll commit to a company. Although these are positive, there is a downside: The global workforce is not as engaged as they must be in order to drive results.

The Current State of the Workplace

The Towers Perrin study shows that four out of 10 employees surveyed said they were either "disenchanted" or "disengaged" --- which means they are not working to their true potential because they don't have any motivational connections to the organization.

Gallup polls spanning 1989 to 2009 show that 85 to 94 percent of respondents said they were completely or somewhat satisfied with their jobs. The Conference Board reports workers' job satisfaction dropped sharply from 1987 to 2009:

• Interest in their work decreased 18.9 percent.
• Job security decreased 16.5 percent.
• Interest in the people at work decreased 11.6 percent.
• Satisfaction with supervisors decreased 9.5 percent.

These results further define the underlying problem growing in the workplace: The growing disconnection for employees and their employer is exacerbated by layoffs, budget cuts and continued uncertainty. Employee confidence in long-term career opportunities has dwindled.

The Towers Perrin study defines engagement as "employees' willingness and ability to contribute to company success" and measures employee engagement based on three dimensions:

• Rational: How well employees understand their roles and responsibilities
• Emotional: How much passion and energy employees bring to their work
• Motivational: How well employees perform in their roles
The engagement gap is the difference between employee effort and the organization's ability to garner this effort from the bulk of the workforce.

Disengaged leaders stand in the way and are unable to recognize the changes needed to align with emerging workforce circumstances. Turning leadership into action requires focused training of an organization's leaders, so they can develop a culture that cares about the employees while understanding the importance of performance.

Author Michael Beer, in his book High Commitment, High Performance Management, indicates six leadership barriers:

• Unclear strategy, priorities and values
• Leaders who have a hands-off leadership style
• Ineffective leadership team that doesn't spend time on strategic and people issues
• Poor coordination and collaboration for value-creating activities, preventing effective execution
• Inadequate leadership development
• Closed vertical communication with employees about values strategies and priorities

Improving the State of Your Organization

Essentially, strong leaders can make a difference in motivating and engaging the workforce. This requires them to go "undercover" to really understand employee's needs, values and motivation, ensuring that they are performing the right tasks in the correct way for the proper business outcomes.

Furthermore, a highly trained and engaged leadership team can shape the work environment and culture aligned with business strategies, goals and priorities. This is what you will find as you close the gap: a better performing organization. Become the undercover boss and train your leaders. Put them in action and close the engagement gap with courses from Vital Learning.

Vital Learning's Essential Skills of Leadership™ online seminar, along with coaching, can help build strong, actionable leaders. Leaders learn to maintain team member self-esteem while managing, evaluating performance, improving work habits and resolving issues. They also learn to listen to employees and involve team members in decision-making and problem-solving to motivate employees.